The death toll climbs (at last count nearing 80.000 and climbing) and it almost seems as if the tragedy unfolding in Pakistan even now is already disappearing from our consciousness. Little or no attention is being paid in the mainstream media at the moment, little or no visible action is being taken to put the relief effort on to the public agenda.
Compared to the 120 million euro's collected in the Netherlands during the tsunami relief effort, the paltry 4,5 million raised up to now is a disgrace... yes, every bit helps but more needs to done, and can be done.
Winter approaches, tents and blankets are sorely needed, as well as more than a little human kindness, for those who are in need also need to know that they have not been forgotten...
Quake "is UN's worst nightmare"
The UN says the shortfall in aid for victims of the South Asian earthquake has made the relief situation worse than after last December's tsunami.
UN emergency relief chief, Jan Egeland, said the organisation had never seen such a "logistical nightmare.
Nato began flying in 900 tonnes of aid on Thursday, but Mr Egeland said a massive airlift was also needed to bring people out of remote areas.
Pakistan says nearly 50,000 people died in areas under its control. Local officials put casualties far higher, and the number is expected to rise. At least 1,400 others died in Indian-administered Kashmir, officials say.
Do what you can, contact your local organisations, church societies or humanitarian groups and find out how you can help. Just don't forget...